The Business of Product: How to Think, Decide, and Lead with Conviction

A short, real-world guide for product leaders, operators, and founders who are ready to lead the business, not just the roadmap.

You don’t need a title to lead. But if you’re starting to think bigger about tradeoffs, strategy, the messy parts of execution that no one prepared you for, this book is for you.

What Makes This Book Different

Most leadership books are too polished, too theoretical, or written by people a few layers removed from the work. This one isn’t.

Written by a CPO-turned-COO who’s led teams at Zappos, Rent the Runway, Boxed, and now Spresso, this guide is packed with battle-tested lessons, sharp tools, and honest stories from the trenches.

It’s the kind of resource I wish I had when the job got bigger, and no one told me how to keep up.

What You’ll Learn

• How to make high-stakes decisions using both data and instinct
• Why financial fluency is a power move (and how to get there fast)
• What real leadership looks like behind the scenes (spoiler: it’s not just strategy decks)
• How to lead execution, scale, and stay focused without burning out

Quick Excerpt

The biggest shock when you step into an executive seat?

It’s not about the customer anymore. It’s about the business.

At first, that feels... wrong. You’ve been trained to be customer-obsessed, to chase NPS, to solve user pain points. That’s your compass.

But at the leadership table, you have to think bigger: about revenue, margins, operational complexity, risk, and long-term viability.

Executives aren’t just responsible for building great products. They’re responsible for keeping the business alive. And sometimes that means making trade-offs that don’t feel customer-friendly in the short term, but are critical to survival and scale.

You’ll Get

• Instant PDF download
• 20+ reflection prompts + exercises
• A field guide to thinking like an exec

If you're stepping into more responsibility and want to lead with conviction, this is for you.

Refund Policy

Since this is a digital product you get immediate access to, I don’t offer automatic refunds.

That said, if something didn’t land or you genuinely didn’t find value, just reach out. I trust you.